In September 2017, the Australian public was asked to vote ‘yes’ or ‘no’ for marriage equality.
The LGBTIQ network, Queeraz, wanted Australians to experience a same-sex marriage before they voted. But the only way that was possible in Australia, was through virtual reality.
First we documented a same-sex wedding happening in Auckland, New Zealand, using Nokia Ozo 360 VR cameras to capture every beautiful moment. Politicians, media and the public were then invited to Sydney’s iconic First Fleet Park, Circular Quay, where our ‘virtual wedding’ activation let them experience the impossible – attending a same-sex marriage on Australian soil.
Unique Google Cardboards were also sent to the media and all 150 sitting politicians, with thousands more experiencing the virtual wedding through our mobile site: virtualequality.org
The Virtual Equality campaign was shared around the world, delivering a powerful message that became Opposition Leader, Bill Shorten’s rallying cry throughout the “yes” campaign. And though we played just one small part, on 15 November 2017, Australia voted with a resounding YES!